My Experience at Baruch College
As a former Marketing Management major at Baruch College, I’ve developed a versatile skill set that combines strategic insight, analytical precision, and a strong foundation in marketing. My coursework has immersed me in the essentials of business—finance, operations, and accounting—each adding a layer of practical knowledge that supports my work in marketing. Throughout my studies, I’ve gained hands-on experience with marketing tools and strategies that bring together data analysis, content creation, and campaign management.
I have gained valuable experience in consumer research, learning to analyze data and understand target audiences. This enables me to create marketing strategies that resonate with consumer needs. My coursework in digital marketing has refined my skills in social media, SEO, and content strategy, while also providing insights into advertising principles for crafting compelling messages. Baruch’s focus on real-world application has prepared me to navigate the strategic and technical aspects of marketing, equipping me to contribute effectively in a dynamic industry.
Professional Capstone Project
During my internship at ThomasARTS, I supported campaign coordination for over 25 senior living communities, assisting with direct mail, print ads, and blog initiatives to drive qualified leads. I collaborated with the Account team to communicate strategy, manage client needs, and track project progress across multiple deadlines. I also analyzed lead quality trends and recommended solutions such as updated mailing lists, geofencing, and scheduling tools to improve conversion. Additionally, I contributed to creative project development for client events. This fast-paced environment strengthened my adaptability, time management, and communication skills, preparing me with a strong foundation in marketing execution and client relations.